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UNDERSTANDING CONSUMER BEHAVIOR

by Dr. Martin Grossack

Never participate in a marketing campaign without exploring the hidden reasons for purchasing decisions. The late Dr. Martin Grossack was a pioneer in the field of applying motivational research and social science research techniques to marketing problems for such companies as Gillette, Pillsbury, General Foods, Union Carbide and Dole Pineapple as well as leading advertising agencies, banks and utilities.

This classic work set the standard in the profession, and only a limited number of copies are left!

With Understanding Consumer Behavior, you can learn about the psychology of selling from a professional who spent over thirty years in the field. Hardcover, 336 pages, $35.00 plus $4 shipping.

HUMANIZED BANK MARKETING

By Dr. Martin Grossack Applying motivational research and pre-testing to the challenges of competing for banking customers, Dr. Grossack's 1971 classic work on this important field is still practical today. No bank marketing executive should be without this vital primer on the basics of applied psychology in the financial services field. Hardcover.

$29.00 Plus $3.00 shipping and handling.

YOU ARE NOT ALONE

by Dr. Martin Grossack. Self help psychology can be a vital part of executive health . The problems and challenges in living in a tough, competitive world often manifest themselves in emotional symptoms. Dr. Grossack, author, professor, social scientist and clinician, has written a timeless work on living in what he believed is a 'sick society." Over thirty thousand copies have been sold. You Are Not Alone, which covers areas ranging from sexuality to substance abuse, to diet, lifestyle and 'self-talk.", can help you succeed in business and in other aspects of your life. As an extra bonus, each copy will also come with Dr. Grossack's Hypnosis and Self Hypnosis for Rational Living.

$12.00 shipping included

CONSUMER PSYCHOLOGY: THEORY AND PRACTICE

By Dr. Martin Grossack Dr. Grossack was a pioneer in the field of motivational research. He consulted for consumer products manufacturers, the banking industry, political campaigns, advertising agencies and media outlets on how to attract public attention, influence purchase decisions and appeal to the subconscious of the buyer. His research and methods are explained in this remarkable report now available only from the Center

$6.95 shipping included